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Moving To Franklin, TNPublished August 7, 2026
Why South Franklin Is the Place to Buy in 2026
The In-N-Out in Franklin is already open, but the burger line is not the real story here. The bigger story is the company's approximately 100,000 square foot Eastern Territory office being built right beside Berry Farms — 277 projected jobs, and a larger commercial pipeline stretching throughout South Franklin and up the I-65 corridor.
That raises a real question worth answering honestly: what does this wave of offices, restaurants, and mixed-use development actually do to South Franklin home values?
The answer is not as simple as "everything near Berry Farms goes up." Commercial growth can create value, but it does not raise every nearby home equally. What matters is understanding the difference — and knowing which positions are actually the strongest ones to be in.
Watch the full breakdown on YouTube
Watch Full Video HereWhat's Actually Open vs. What's Still a Plan
The first thing to separate is what exists right now versus what is on a master plan document. These are very different things, and buyers who confuse the two can end up paying for a future that may or may not arrive on schedule — or at all.
What's Built or Under Active Development
- In-N-Out at Berry Farms — Restaurant is open and operating
- In-N-Out Eastern Territory Office (~100,000 sq ft) — Under development beside Berry Farms to support operations, management, HR, and IT as the brand expands east; 277 projected positions
- Canteen on Murthers, Cool Springs — Transforming a traditional office campus into a walkable destination with 6 buildings, approximately 28,000 sq ft of restaurants and retail, and outdoor gathering spaces
What's Planned Long-Term
- Berry Farms master plan — Chadwell District — 1.2 million sq ft of Class A office space planned, plus additional offices, retail, and residential capacity across other districts
- Important caveat: 1.2 million square feet is long-term plan capacity, not a 2026 opening. Parts may change, take years to develop, or never be built exactly as originally drawn.
What these projects reveal together is a larger shift in Franklin. The city is moving beyond isolated suburban office parks toward places that combine employment, dining, services, and community space. That shift matters for home values — but not in a uniform way.
The 4 Factors That Actually Determine Whether Your Home Benefits
FACTOR 1 — EMPLOYMENT SIGNAL
The 277 projected In-N-Out positions will not transform the entire Franklin housing market on their own. The larger impact is the signal those jobs represent. When a nationally recognized company picks Franklin for its eastern expansion, other businesses, executives, and relocating families pay attention. It reinforces the idea that you can build a real career here without needing to live inside Nashville. That signal pulls demand into the South Franklin market in ways that go well beyond a single employer's headcount.
FACTOR 2 — THE CONVENIENCE PREMIUM
Buyers are not only purchasing bedrooms and square footage. They are buying access — access to jobs, dining, groceries, and services within a reasonable distance of their home. That access makes a neighborhood more attractive, particularly to the relocating professionals and families that employers like In-N-Out are bringing in. But this premium is not distributed evenly. Values can separate street by street. Being five minutes from a major commercial center is a significant advantage. Backing directly up to heavy traffic, commercial lighting, or a future access road is a different story. The best-positioned homes are close enough to enjoy the conveniences and buffered enough to avoid the noise and congestion.
FACTOR 3 — TRAFFIC REALITY
I-65 access is one of South Franklin's biggest assets — until a normal 10-minute trip becomes a 25-minute one. Before buying near Berry Farms, drive the route yourself during morning commute hours, afternoon traffic, and a busy Saturday. Study how the home connects to Goose Creek Bypass, Paytonville Road, and Lewisburg Pike. Distance on a map and real drive time are not always the same number, and that difference matters every day.
FACTOR 4 — TIMING
There is a meaningful difference between an announced concept, an active construction site, and a completed project with real employees and customers showing up every morning. Before making a decision based on what is coming, ask what is actually funded and under construction, what remains conceptual, what vacant land surrounds the neighborhood, and how future development on that land could affect traffic through your specific route. Paying a premium today for a future that is still speculative carries real risk.
"Commercial growth does not automatically create value. It's well-planned access to that commercial growth that creates it."
The Real Question to Ask About Any South Franklin Home
Do not stop at whether a listing is near the new In-N-Out headquarters. That is a headline, not a home evaluation. The question worth asking is what this specific location would actually add to your everyday life.
How close is it to your employment? Your favorite dining? Groceries? I-65? Downtown Franklin? The places your family realistically uses every single week? Those daily-life answers tell you far more about a home's long-term position than proximity to a single headline development.
The strongest long-term buys in South Franklin right now are established neighborhoods with convenient access, finished infrastructure, some separation from the busiest commercial zones, and homes that appeal to the professionals and families these employers are going to bring into the market. That combination — access without adjacency — is the position worth finding.
Frequently Asked Questions About South Franklin Real Estate in 2026
Is South Franklin a good place to buy a home in 2026?
South Franklin is one of the more compelling areas to buy in Williamson County right now, largely because of the commercial growth happening along the I-65 corridor and around Berry Farms. The combination of new employment, mixed-use development, and the area's existing appeal to relocating families creates real upward pressure on demand. That said, not every home in South Franklin benefits equally from what is being built. Position relative to traffic, distance from commercial zones, and the difference between completed development and still-conceptual plans all matter significantly to which homes are genuinely well-positioned for long-term value.
What is being built at Berry Farms in Franklin, TN?
Berry Farms is one of the largest mixed-use developments in Williamson County. In-N-Out Burger's restaurant is already operating there, and the company's Eastern Territory office — approximately 100,000 square feet — is under development to support its eastward expansion with an estimated 277 jobs. The Berry Farms master plan also includes 1.2 million square feet of Class A office space in the Chadwell district alone, along with retail, dining, and residential capacity across its other districts. That 1.2 million square foot figure represents long-term capacity, not near-term construction — development will unfold over years and the specifics may change.
Will the In-N-Out office raise home values near Berry Farms?
It contributes to demand in South Franklin, but the effect is not uniform. The more significant value driver is the signal the decision sends — that Franklin is a serious landing spot for major national employers, which attracts other businesses and the executives and relocating families that follow them. Homes well-positioned relative to the development tend to benefit most: close enough for convenient access, but buffered from the traffic, commercial lighting, and access roads that can come with dense development. Homes directly adjacent to heavier commercial activity or future traffic corridors may not appreciate at the same rate.
What neighborhoods are near Berry Farms in Franklin, TN?
Berry Farms is a master-planned community in South Franklin off Goose Creek Bypass, near the I-65 interchange at Peytonsville Road. It includes its own residential neighborhoods as well as proximity to West Haven, rural acreage along Lewisburg Pike, and other established South Franklin communities. The area is roughly 10 to 15 minutes from downtown Franklin and has direct I-65 access, which is one of its primary draws for commuters and relocating professionals. Specific neighborhood character, traffic patterns, and proximity to planned development vary considerably even within a short distance.
What is the Canteen on Murthers development in Cool Springs?
Canteen on Murthers is a redevelopment project in Cool Springs, north of Berry Farms, that is converting a traditional corporate office campus into a walkable mixed-use destination. The project involves six buildings with approximately 28,000 square feet of restaurants and retail space, along with outdoor gathering areas. It represents the same broader trend visible across South Franklin and Cool Springs: the transition from isolated suburban office environments toward places that blend employment, dining, and community in a more integrated way.
How do I evaluate a home near Berry Farms before buying?
Start by separating what is built and operating from what exists only as a planned or conceptual phase of development. Drive the route to I-65, downtown Franklin, and wherever you will commute during actual morning and afternoon traffic hours — not just once on a Saturday. Understand what vacant land surrounds the neighborhood and what could be built on it. Identify whether the home benefits from convenient access to the commercial activity or sits in the path of the traffic and noise that comes with it. The homes with the strongest long-term positions tend to have finished infrastructure around them, established neighborhood character, and genuine daily-life convenience without being directly in the congestion zone.
Thinking About Buying in South Franklin or Berry Farms?
We track what is being built, what is still conceptual, and how development plans affect specific streets and neighborhoods. If you are comparing homes in South Franklin, let's talk through what is actually around what you are looking at — before you close.
Book a Free 15-Min CallCall or Text: 559-643-9255 | Email: casey@wallacegrouptn.com
Kyle and Casey Wallace
| Wallace Group TN
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